The entertainment industry is a jungle as well as a gold mine and while promoting songs is at
the top of every artist’s list, the channels to promote these songs are a major challenge.
With the increasing number of talents flooding our time-lines daily, the important question is
how to ensure your masterpiece reaches your desired audience globally.
There are a ton of platforms that can help you achieve this and more, but we have zeroed
down the list to the top three that can give you the touch of fame you desire.Tiktok
The TikTok mobile app allows users to create short videos, which often feature music in the
background and can be sped up, slowed down, or edited with a filter. They can also add their
sound on top of the background music.
Tik-tok
Tik-tok is available on your smartphone via the App Store and Google Play store in 154
countries. It is so popular that sharing your music on TikTok can give you a big push in your
overall release promotion due to how easy it is to start trends on the app, especially when
influencers use your songs for their videos or pictures. Be creative, share videos to promote
your music and get to the next step.
Instagram and The Meta apps
Instagram is one of the big four meta apps alongside Facebook, Twitter and Youtube. These
are the big guns for free music promotion. They all have their different uses, and they all
have millions of users.
Download them all, create profiles, and keep them updated. Instagram is used by millions of
people daily, and it is a great place to have an online presence. Take advantage of the fact that
social media is free and easy to use, and make it one of your top choices for your sound
promotion.
The reel feature of the apps allows users and creators to use personal sounds and audio (much
like Tik-tok) to create videos and (most importantly) start trends. All it takes is for your song
to start a trend and you are on your way to becoming a celebrity as you watch your song’s top
chats across streaming platforms.
Sound Cloud
Although SoundCloud is a streaming platform, it also passes as a social media platform since
it allows the artiste to create profiles and listeners to comment on what they like or do not
like, giving room for feedback. The app is simple to use as it allows users to store, listen and
share music on other social media platforms.
We cannot dispute the fact that there are lots of apps one can use to promote their music,
almost at no cost, but we live in a world where an artist can build a fan base directly by just
interacting with their audience, unlike the days when it was impossible except with the sole
help of record labels.
Today, it’s all about staying current and being your authenti self. When you do this the sky is
your limit.